Heidi Klum has participated in another photoshoot with her daughter, sparking debate among viewers.
The “America’s Got Talent” judge and her 20-year-old daughter, Leni Klum, stripped down to model for a new lingerie campaign by Italian brand Intimissimi.
In the advertisement, the former Victoria’s Secret Angel is seen interacting playfully with her daughter’s lingerie before they both start using a vintage camera to take photos of each other in the new lingerie sets.
Heidi shared the campaign on Instagram, writing: “Our new Intimissimi FW Campaign is out now!”
“@Leniklum and I had so much fun shooting this with @Rankinarchive and @Thomashayo. Find us on billboards all over Germany and on TV!”
“Treat yourself with a new Italian lingerie set with these campaign styles and many more online and in all @intimissimiofficial stores!”
The campaign, however, did not sit well with everyone, as the duo faced criticism online.
One Instagram user commented on Heidi’s post, saying, “Quite strange to do this with your mum.”
Another remarked, “Strange she’s touching your panties.”
“This is kinda weird,” a third wrote.
Some of the comments on the photoshoot were quite bold, with one person stating, “This looks like the beginning of a p0rn.”
Others joined in with humor, one joking, “Very authentic situation. Doing this with my dad all the time, when it comes to shorts.”
Another added sarcastically, “Yeah, nothing like getting half naked with your mom…”
This isn’t the first instance of controversy for the pair; in fact, it’s their third collaboration in three years.
Following Leni’s 18th birthday in 2022, she and Heidi participated in a mother-daughter lingerie photoshoot, and they followed it up with another after her 19th birthday, both for Intimissimi.
Defending their repeated collaborations, Heidi commented to Mail Online last year, “It’s been fun to shoot together. To do photoshoots together with her and just to see how she’s just very comfortable and also comfortable around me even when we’re doing underwear shoots or something like that.”
“It makes me proud that my daughter is super comfortable in her skin also in front of me and around me because not every kid is in the world.
“So, I love that we have this beautiful relationship.”
Leni also addressed the backlash from their previous campaign in an interview with Page Six, revealing she ‘didn’t look at a lot of the reactions’ but felt ‘overall happy with the campaign.’
She added that she had an ‘amazing day’ with her mom.
“I think the photos turned out great,” she commented.
